ASOMaster vs Appfigures
Appfigures is a cloud platform for app analytics, revenue and market estimates, with ASO keyword tracking on paid plans: 100 keywords with daily ranks on Monitor, 500 with hourly ranks on Optimize. It also has a free Starter plan. ASOMaster is a desktop app focused on keyword research, rank tracking and listing drafts, with unlimited keywords on a monthly or yearly subscription. Use Appfigures for analytics and estimates, ASOMaster for keyword and listing work.
We make ASOMaster. Facts about Appfigures come from its pricing page and help centre. Checked on 2026-10-27
How do ASOMaster and Appfigures compare?
| Feature | ASOMaster | Appfigures |
|---|---|---|
| Where it runs | Desktop app (Mac, Windows beta) | Web app |
| Keyword tracking | Unlimited keywords, 54 App Store and 53 Google Play markets | Monitor: 100 keywords, daily ranks; Optimize: 500 keywords, hourly ranks; annual billing saves about 20% |
| Free option | No free plan or trial | Free Starter plan, and a free trial of Optimize-level features |
| Analytics | Store analytics from your own consoles | Downloads, revenue and payouts across stores; estimates for any app on market plans |
| Listing work | Drafts, comparison, localization to 49 languages, publishing | AI keyword suggestions and competitor keywords |
| MCP | Local server, 57 tools | Hosted server; sign in with your Appfigures account |
| Price | Subscription, monthly or yearly, plus VAT (see pricing) | Plans from Connect (no keyword tracking) up; see Appfigures' pricing |
Where is Appfigures stronger?
- Sales, revenue and payout analytics across stores in one place, and estimates for apps you don't own.
- Hourly rank updates on Optimize and above.
- A free plan, and a hosted MCP server that reaches all of that data.
Where is ASOMaster stronger?
- No keyword cap, for less than Appfigures' 100-keyword plan (compare our pricing).
- Keywords written in each market's language and checked there, with real Apple Ads popularity next to the estimates.
- Listing drafts, localization and publishing, on your own AI subscription.