ASOMaster vs Wow Keywords
Wow Keywords is a desktop App Store keyword app for Mac (macOS 14+) and Windows (beta), sold as a one-time purchase with lifetime updates; its price rises as licenses sell. ASOMaster is a monthly or yearly subscription that adds Google Play, real popularity from your Apple Ads or Google Ads account, localization to 49 languages and store analytics. If you only work on the App Store and prefer to pay once, Wow Keywords fits.
We make ASOMaster; Wow Keywords is a separate product from a different company. Facts about Wow Keywords come from wowkeywords.com and its MCP docs. Checked on 2026-10-27
How do ASOMaster and Wow Keywords compare?
| Feature | ASOMaster | Wow Keywords |
|---|---|---|
| Stores | App Store and Google Play | App Store |
| Markets | 54 App Store, 53 Google Play, local phrase per market | 52 countries, native keywords |
| Runs on | macOS 13 or later; Windows 11 (beta) | macOS 14 or later; Windows 11 (beta) |
| Demand data | Own volume and difficulty estimates, plus real popularity from your Apple Ads or Google Ads account | Volume estimated from the ratings of matching apps; Apple's search counts are not used |
| Listing work | Three drafts, comparison, localization to 49 languages, descriptions and captions, publishing to both stores | App Store optimization audit; writes to App Store Connect, never submits for review |
| Store analytics and alerts | Analytics from your consoles; rank alerts by app, Slack or email | Daily rank history and competitor tracking |
| AI | Your own Claude Code, Codex, OpenCode, Ollama or Anthropic API key | Your own Claude Code, Codex, OpenCode or Ollama |
| MCP server | Local, 57 tools | Local, 60 tools |
| Computers | 2 per license | 2 per license |
| Price | Subscription, monthly or yearly, plus VAT (see pricing); updates while subscribed | One-time purchase with lifetime access and updates; the site says the price goes up as licenses sell (see Wow Keywords' pricing) |
Where is Wow Keywords the better pick?
- You pay once. A one-time license with updates for life can cost less over a few years than any subscription.
- A larger MCP tool set (60 tools against 57) if your work is App Store only and agent-driven.
- An ASO audit feature built in.
Where is ASOMaster the better pick?
- Google Play in 53 markets, on the same board as the App Store.
- Real popularity. Apple Ads shows search popularity as a 1–5 level in its interface; the finer score available through the API is a relative 1–100 index, not a search count. ASOMaster reads it from your account and shows it next to its estimates, never mixed in.
- Localization tested in each store, for up to 49 languages, and descriptions, promotional text and captions with phrase counts.
- Store analytics and rank alerts by desktop notification, Slack or email.
- macOS 13 is supported.